Mahindra’s upcoming Thar Roxx is set to be a game-changer in the SUV segment, offering a five-door alternative to the popular three-door Thar and potentially impacting the sales of other Mahindra models like the Scorpio N. This new addition to Mahindra’s lineup is expected to appeal to a broader audience, including families looking for more space without compromising off-road capability.
Key Features and Design Upgrades
The Mahindra Thar Roxx introduces several significant upgrades over its three-door counterpart. It features a new, bold front grille design and advanced LED headlights, including C-shaped daytime running lights, enhancing both aesthetics and nighttime visibility. The most notable change is the extended wheelbase, which allows for a more spacious interior with an extra row of seats, making it a true five-door SUV. This design change is expected to attract buyers who need more passenger space and comfort.
In terms of technology, it is expected to come equipped with modern features such as a panoramic sunroof, a 10.25-inch touchscreen infotainment system, wireless Apple CarPlay and Android Auto, and a fully digital instrument cluster. Safety features are also robust, including multiple airbags, electronic stability control, and a 360-degree camera system.
Engine and Performance
The Thar Roxx is likely to be powered by the same engines as the standard Mahindra Thar, with options for a 2.0-liter turbo-petrol and a 2.2-liter diesel engine. Both engines are expected to be available with either a six-speed manual or automatic transmission, and the vehicle will come in both rear-wheel and four-wheel drive configurations. This setup ensures that it retains the off-road prowess that the Thar is known for while offering enhanced on-road comfort and practicality.
Market Impact and Pricing
Set to launch on August 15, 2024 and an expected to be priced between ₹13 lakh and ₹19.80 lakh (ex-showroom), this competitive pricing positions it as a strong competitor not only to the three-door Thar but also to other SUVs in the market, such as the Scorpio N and the Force Gurkha. The introduction of the Thar Roxx could potentially cannibalize sales of these models, especially among customers seeking a blend of ruggedness and additional interior space.
The anticipation surrounding the Thar Roxx is high, as it promises to deliver a blend of Mahindra’s traditional rugged design with modern comforts and technology. As the market eagerly awaits its launch, it will be interesting to see how this new SUV reshapes the landscape of off-road vehicles in India.
The Thar Roxx boasts significant upgrades from the standard Thar, including a new grille design, circular LED headlamps with LED DRLs, and redesigned alloy wheels. Inside, it is expected to feature a 10.25-inch touchscreen infotainment system, a digital instrument cluster, and premium elements like a panoramic sunroof and a 360-degree camera. Engine options are anticipated to include the 2.2-litre mHawk diesel and the 2.0-litre mStallion turbo-petrol engines, with both manual and automatic transmission choices available.
In terms of market positioning, the pricing is expected to start around Rs 12.50 lakh and go up to Rs 19 lakh, situating it competitively against the likes of the Maruti Suzuki Jimny and other mid-sized SUVs like the Tata Curvv and the Hyundai Creta. This strategic pricing and the array of features make the Thar Roxx an attractive option for consumers looking for both off-road prowess and urban sophistication.
The Thar Roxx’s entrance into the market marks Mahindra’s continued commitment to innovation and meeting the evolving demands of SUV enthusiasts in India, potentially eating into the sales of its own three-door Thar and the Scorpio N.
