Source: India Today
In a surprising turn for the Indian automotive market, the Maruti Suzuki Ertiga emerged as the best-selling vehicle in September 2024, overtaking popular models like the Swift, Creta, and Scorpio. The MPV recorded impressive sales figures, with 17,441 units sold during the month. This marks a significant year-on-year (YoY) growth of 29%, showcasing the continued dominance of the Ertiga in the Indian market. It has consistently remained a favorite among family-oriented buyers, solidifying its place as the most popular MPV.
Why the Ertiga is Dominating Sales
Several factors have contributed to the ongoing success. The vehicle’s appeal lies in its practicality, affordability, and feature-packed offerings that cater to Indian families. Here’s why it continues to top the sales charts:
- Affordability:
Priced between ₹8.69 lakh and ₹13.03 lakh (ex-showroom), this MPV is positioned competitively in the market. It offers a range of features that make it an attractive choice compared to higher-priced SUVs like the Creta or Brezza. - Powertrain Options:
The Ertiga is available with a 1.5-liter K15C smart hybrid petrol engine that generates 103 PS of power and 137 Nm of torque. Customers can choose between a 5-speed manual or 6-speed automatic transmission. For eco-conscious buyers, the Ertiga also offers a CNG option, which delivers 88 PS and a claimed mileage of over 26 km/kg, adding another layer of appeal. - Practical Features:
The Ertiga comes with a 7-inch SmartPlay Pro infotainment system, wireless Android Auto and Apple CarPlay, and rear AC vents for the second row, enhancing comfort for families. While the safety package includes dual airbags, ABS with EBD, and electronic stability control, offering peace of mind on the road. - Family-Focused Design:
The spacious interior and third-row seating make the Ertiga an ideal choice for larger families or those requiring more room for passengers and cargo. Additionally, the MPV’s practicality and comfort are enhanced by features like a foldable third row, ample boot space, and second-row roof-mounted AC vents.
Competitive Edge
Despite the rising popularity of SUVs, the Ertiga continues to outpace its competition, including other MPVs like the Kia Carens, Renault Triber, and Toyota Rumion. Its ability to offer a balanced blend of affordability, comfort, and features has helped it maintain a solid foothold in both urban and semi-urban markets.
The Maruti Suzuki Ertiga’s top-selling status in September 2024 underscores its lasting appeal among Indian consumers. With its family-friendly design, multiple powertrain options, and strong after-sales support from Maruti Suzuki’s vast network, the Ertiga remains a favorite in the highly competitive Indian auto market. As the demand for MPVs continues to grow, this product is well-positioned to maintain its leadership in this segment.
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