Source: India Today
Maruti Suzuki’s Fronx has achieved a remarkable milestone, becoming the fastest car in India to sell 2 lakh units in just 17.3 months since its launch in April 2023. This sub-4 metre compact SUV has taken the market by storm, outpacing popular models like the Tata Nexon, Hyundai Creta, Mahindra Scorpio, and Maruti Suzuki Brezza. The Fronx crossed the 1 lakh sales mark in just 10 months and added another 1 lakh units in a mere 7.3 months, underscoring its growing popularity across the country.
Key Reasons Behind the Fronx’s Success
- Powertrain Variety:
The Fronx offers multiple engine options, catering to a wide audience. Customers can choose between the 1.2-litre Dual-Jet Dual-VVT petrol engine producing 89.73 PS, and the 1.0-litre Turbo Boosterjet petrol engine generating 100.06 PS of power. Both engines provide excellent fuel efficiency, with the 1.2-litre variant offering up to 21.79 kmpl. The availability of a CNG option further broadens its appeal. - Modern Features:
The Fronx comes equipped with advanced technology, making it a favorite among tech-savvy buyers. It features a 9-inch HD SmartPlay Pro+ infotainment system with wireless Apple CarPlay and Android Auto, a head-up display, 360-degree cameras, and wireless charging. Safety is also a priority, with six airbags, ESP, ABS with EBD, and hill-hold assist. - Affordability and Value:
The Fronx is competitively priced, starting at ₹7.51 lakh and going up to ₹13.04 lakh (ex-showroom), making it more affordable than many of its rivals in the compact SUV segment. This pricing, combined with its feature-rich offering, has made it a go-to option for buyers in both urban and semi-urban markets. - Youthful Design:
The Fronx has been designed with younger buyers in mind. Its bold exterior styling, with a large NexWave grille, LED DRLs, and sharp character lines, gives it a sporty, modern appeal. The interior is equally premium, with quality materials and a comfortable cabin. - Reliability and After-Sales Support:
Maruti Suzuki’s extensive dealership and service network, particularly through its premium Nexa outlets, has contributed significantly to the Fronx’s success. The brand’s reputation for reliability and affordable maintenance costs has also been a key factor in attracting customers.
Maruti Suzuki Fronx has proven to be a massive hit in the Indian automotive market. Its blend of modern features, engine options, affordability, and Maruti’s after-sales support has helped it reach the 2 lakh sales milestone in record time. As demand continues to grow, it is expected to maintain its strong presence in the competitive compact SUV segment.
Follow for more updates.
