In July 2025, YouTube officially announced the end of its long-running Trending Page. This decision is part of YouTube’s effort to give users a more personalized and helpful experience. The company stated that the old Trending section often showed the same popular videos to everyone, which didn’t always match individual interests. YouTube now wants to move toward smarter tools that help users discover content they care about.
What’s Replacing Trending: A Deep Dive Into YouTube Charts
Replacing the Trending Page, YouTube is now focusing on YouTube Charts. These charts show what’s popular in music, creators, and shorts—both globally and locally. Unlike the general trending list, YouTube Charts are designed to be data-driven and category-specific, helping users explore viral content by topic and region. This gives a clearer picture of what’s rising across different areas of content.
New Discovery Features for Creators: Hype and Inspiration Tabs
Alongside the shift from the Trending Page, YouTube has introduced two new tools—Hype and Inspiration—under its “Creator Discovery” features.
- Hype Tab shows creators and videos gaining popularity, giving early visibility to fast-rising stars.
- Inspiration Tab offers ideas based on trends and viewer interests, helping creators find fresh content ideas.
YouTube designed These tools help new and established creators gain more visibility.
For more details, you can read this Times of India article.
How the Change Impacts Viewers and Content Personalization
By removing the Trending Page, YouTube is focusing on personalized content. Instead of showing the same list to everyone, the platform will now highlight content based on user watch history, location, and interests. This update aims to improve the user experience by making it easier to find relevant and enjoyable videos.It also helps small creators who may not have made it to the old trending list but now have a better chance to reach their audience.
Criticism and Concerns: Will the New System Truly Help Creators?
Not everyone is happy with YouTube’s decision to remove the Trending Page. Some users and creators worry that the new system might rely too much on algorithms. This could make it harder for random viral videos or Small creators to get noticed. There are also questions about whether the Hype and Inspiration tools will truly be useful or just add more competition.Still, many believe this change is a positive step toward supporting creators based on performance and potential, not just viral fame.
Conclusion
YouTube’s decision to end the Trending Page in 2025 marks a big shift in how the platform helps people find videos. With the new YouTube Charts, Hype, and Inspiration tabs, the focus is now on smarter, personalized discovery. While there are concerns about fairness and visibility, the move could open new doors for creators and improve viewer satisfaction across the platform.
Stay tuned with Notifire for more updates.
