The Tata Curvv ICE is a bold entrant in the compact SUV market, directly challenging established models like the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara. This coupe-SUV blends style, power, and premium features, making it a strong contender in its segment.

Distinctive Design and Exterior

The Tata Curvv stands out with its coupe-SUV design, a trend that’s gaining popularity globally. Its sloping roofline, aggressive front fascia, and sharp LED headlamps give it a futuristic and sporty look. The SUV’s wide stance and large wheel arches further enhance its muscular appeal, setting it apart from more traditional compact SUVs. Tata has managed to create a design that feels both modern and unique, appealing to buyers looking for something distinct from the boxy designs of competitors.

Engine Options and Performance

The Curvv ICE will be powered by a 1.2-liter, 3-cylinder turbocharged petrol engine that produces around 123 bhp and 225 Nm of torque. This engine is mated to both manual and automatic transmission options, offering flexibility to customers. Although Tata is not offering a hybrid version in the ICE model, the powertrain promises a balance between performance and fuel efficiency, rivaling the 1.5-liter engines of competitors like the Hyundai Creta and Kia Seltos.

Tata’s decision to offer an ICE variant, alongside an electric version in the future, gives customers the option to choose between traditional internal combustion and sustainable electric powertrains. This flexibility is key in a market where EV adoption is still growing.

Driving Dynamics and Comfort

The Tata Curvv ICE not only excels in design but also delivers an engaging driving experience. The suspension is well-tuned for Indian road conditions, providing a balanced ride over potholes and rough patches. Its lightweight design and responsive steering make it easy to maneuver in city traffic while offering confidence on highways. Additionally, the higher ground clearance ensures that the Curvv can handle moderate off-road conditions, making it versatile for both urban and rural driving needs.

The seats are comfortable, offering ample support for long journeys. Both front and rear passengers benefit from good legroom, and the reclining rear seats add to the comfort quotient. Tata has focused on delivering a premium experience for passengers, making it an appealing choice for family buyers who prioritize comfort alongside style.

Tech and Connectivity

In terms of tech, the Tata Curvv is equipped with the latest in-car technology, including a voice-activated infotainment system, wireless charging, and over-the-air (OTA) software updates. The infotainment system is user-friendly, supporting Apple CarPlay and Android Auto for seamless smartphone integration. Tata’s focus on connected car technology places it in line with industry trends, offering real-time vehicle diagnostics and remote control features via a smartphone app.

These features, combined with Tata’s reputation for building safe and durable cars, position the Curvv ICE as a well-rounded offering in the competitive compact SUV market. Buyers looking for a blend of style, performance, and technology will find the Curvv an exciting new choice.

Interior and Features

On the inside, the Curvv offers a futuristic cabin with a focus on minimalism and technology. The dashboard is sleek, featuring a large touchscreen infotainment system with smartphone connectivity, a digital instrument cluster, and a host of connected car features. High-quality materials, a panoramic sunroof, and ambient lighting give the interior a premium feel. Space inside is ample, thanks to the SUV’s coupe-like design, ensuring that rear passengers have enough headroom despite the sloping roofline.

Safety is also a priority in the Curvv, with Tata offering advanced driver assistance systems (ADAS) in higher variants, along with multiple airbags, ABS, and electronic stability control.

Competitor Comparison

The Tata Curvv ICE goes head-to-head with some of the most popular models in India, including the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara. In terms of design, the Curvv’s coupe-like stance gives it an edge in terms of uniqueness, as the others follow a more conventional SUV approach. Performance-wise, its 1.2-liter turbo engine is on par with the competition, offering sufficient power for city and highway driving.

In terms of features, the Curvv holds its own against rivals, with a tech-laden interior, modern infotainment options, and premium materials. Where it truly stands out is in its futuristic design, which could appeal to buyers looking for something different from the usual SUV fare.

The Tata Curvv ICE is a well-rounded package that combines style, performance, and features. It takes on established players like the Hyundai Creta, Kia Seltos, and Grand Vitara with its distinctive coupe-SUV design, competitive pricing, and a feature-rich interior. With Tata’s reputation for building robust and reliable vehicles, the Curvv ICE is poised to attract buyers looking for something stylish yet practical in the compact SUV segment.